Destination Halifax is the dedicated tourism marketing organization of the Halifax Regional Municipality. It was created in April 2002 by a merger of the Greater Halifax Conventions & Meetings Bureau and the tourism marketing arm of the Halifax Regional Municipality Tourism, Culture & Heritage Department.

Destination Halifax is an exciting partnership of the Hotel Association of Nova Scotia, the Provincial Department of Tourism, the Halifax Regional Municipality, and the World Trade and Convention Centre. Funded by a hotel marketing levy and the tourism industry at large, this organization works to increase business and leisure tourism activities in the region. Governed by a Board of Directors, Destination Halifax promotes the Halifax Regional Municipality as a year-round destination of choice for business and leisure traveler